Recruitment Resources

We are on your team

Thank you for your support recruiting people from your community into our great game.

To help your club we have developed a range of recruitment and retention tool to help across season 2022.

PlayFootball support 

  • Having problems? Submit a query and we will get back to you within 24 hours

Marketing support 

Marketing Masterclass

2022  Club Training Opportunities 

Speak to a human

Meet Phillip Andrews

Northern NSW Football’s Club Development Officer Phillip Andrews is here to help!

Phil has been working in the club development space at NNSWF for almost four years. In that time he has helped countless clubs across northern NSW by supporting them to grow, develop and achieve their goals.

In particular, Phil can offer clubs practical advice, assistance on improving their governance and structures as well as gaining accreditation in the National Club Development Program.

Phil is available to chat via (02) 4941 7200 or send him an email at

Northern NSW Football is launching two campaigns to recruit participants in 2022. Below are the details for the Game On and Play Football campaigns.

Game On campaign 


  • Raise and enhance awareness of MiniRoos
  • Increase MiniRoos registrations


  • Parents of primary school aged kids


  • Updated website landing page
  • Direct marketing (eDM/SMS)
  • Organic social media
  • School gala days
  • Earned media
  • Paid advertising (Facebook, Google, television, radio and third-party websites)


  • Campaign live from 5 January 2022
  • Paid advertising live from 1 February 2022

View campaign creative

  • Social media assets
  • TV advert (below)
  • TV context: Advert #1 viewed at the start of the commercial break, advert #2 at the end of the commercial break

Play Football campaign 

What about other participant groups? Northern NSW Football is partnering with Football Australia on a new Play Football marketing campaign: Your Football Family.


  • Increase Play Football registrations for players, coaches, referees and volunteers.


  • Players
  • Coaches
  • Referees
  • Volunteers



  • Campaign live from 3 January 2022

View campaign creative